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HFTP is a global non-profit hospitality association, headquartered in Austin, Texas, USA. HFTP has about 5,200 members and several thousand stakeholders across the globe. HFTP assists its members in finding solutions to industry problems via its expert networks, research, conferences such as HITEC and certification programs. HITEC is a major expo and conference which includes an education programme.

Bryan was appointed to the HITEC Advisory Board in 2014 and has assisted with the definition and delivery of the education programme for HITEC 2015, 2016 and 2017.